Samsung 98-Inch Class The Frame Art TV LS03HE, QLED 4K, 2026 Model | Samsung Vision AI Smart TV, Glare Free with QLED, Supersize Picture Enhancer, Slim Fit Wall Mount Included, Alexa Built-in

VIBRANT, RICH COLORS WITHOUT THE DISTRACTING REFLECTIONS: Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms¹
SLEEK DESIGN THAT LOOKS LIKE A WORK OF ART WITH EASY-TO-ACCESS CONNECTIVITY: This art TV beautifully blends into your décor, resembling a picture frame.² The included Slim Fit Wall Mount sits flush for easy setup, and offers convenient access to connect wired devices³ and stream your favorite content
TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with access to over 5,000 artworks⁴ from iconic museums and artists worldwide, available through the Art Store⁵ and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience
HANGS LIKE A PICTURE: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art
GO BIG WITHOUT THE BLUR: Bigger screens mean bigger pixels. With groundbreaking enhancements exclusively on our largest screens, get improved clarity with dramatic contrast and reduced noise. Your content will look huge, sharp and clear — just like you want it
EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Enjoy stunning colors whether you’re watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience
UPDATE THE LOOK TO MATCH ANY STYLE: Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood⁶
ONLY ON WHEN YOU NEED IT: Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room’s lighting⁷
AN INTUITIVE TV PLATFORM WITH THOUSANDS OF FREE STREAMING OPTIONS⁸: Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids’ shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests⁸
BRINGS BUTTERY-SMOOTH MOTION TO SPORTS AND GAMING: Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology.⁹ This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games

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